Donor Information

What information can I access about donors to my project?

When a donor supports a project through Ma Earth, their name, email address, and donation amount are accessible to the recipient organization in their project dashboard.

This means organizations can access the information they need to thank donors and follow up directly.

If a project has a host partner, the host partner will have access to the same information through their Stripe dashboard.

In the "Donation activity" tab of the project dashboard, organizations can also see which donors have verified their email (and therefore unlocked matching funds). This information is not visible to host partners in Stripe.

Donor Privacy

Organizations may contact donors about the funding round, to say thank you, send updates about their project, or manually issue tax receipts. However, in accordance with GDPR, organizations or host partners must obtain consent before adding donors to any other mailing lists.

Communicating with your supporters

The goal is to build a relationship, not a mailing list. Donors who feel included, respected, and informed become long-term supporters of your work. How you follow up matters.

Here are a few things to keep in mind as you communicate with donors during and after the round:

• Send a personal thank-you. A brief, genuine note goes a long way. Donors who feel included are more likely to give again.
• Don't add donors to other mailing lists without permission. If you want to include them in a newsletter or ongoing communications, be sure that they opt in—either by signing up for your newsletter on your website or by communicating consent via email.
• Check in after the campaign. Celebrate a successful campaign, thank donors for being part of it, and let them know what happens next. People want to know their contribution mattered.
• Keep project updates relevant and timely. Consider sharing meaningful milestones as they happen via email, then posting more regular updates via Ma Earth's project updates and your social media channels.
• Respect their inbox. Some supporters won't stay connected. If someone donated but hasn't engaged with your follow-ups, it's okay to let the communication go.