Organization Description

What makes a good organization description?

Your organization description lets us know who you are, what you do, and who your collaborators are. Keep it clear and authentic. A complete organization description might include the following:

Your origin story (2-3 sentences)

• Why was your organization created?
• What need or opportunity did you see?
• When did you start?

What you do (2-3 sentences)

• What kind of activities do you coordinate?
• What ecosystems or communities do you serve?
• What's your approach and why?

Your impact (1-2 sentences)

• How do you measure impact or change over time?
• By that measure, what have you accomplished so far?

Suggested length: 150-300 words (about 2-3 paragraphs)

Organization profile example

"Kilifi Coastal Conservation was founded in 2020 when our local community of fishers noticed declining mangrove forests along our coastline. What started as weekend clean-ups has grown into a community movement restoring marine ecosystems.

We work with fishing communities, youth groups, and local government to protect and restore coastal wetlands. Our approach combines traditional ecological knowledge with mangrove science, training young people in restoration techniques while providing job opportunities.

So far, we've planted 5,000 mangrove trees across 3 hectares and trained 20 youth in restoration monitoring. Our vision is a thriving, biodiverse coastline where fishing communities can sustain themselves for generations to come."

Suggestions for writing your organization profile

• Be sure to define technical terms or acronyms
• Aim for specificity (numbers, places, plant names)
• Show your personal or community connection to the work
• Keep it genuine