Organization Profile Visibility

Your organization profile contains your basic information: organization name, location, description, logo, team members, and social media links.

Two settings control visibility:

Private:

• Only visible to you and the Ma Earth team
• Stored securely on Ma Earth's servers
• Not searchable or publicly viewable

Public:

• Visible on Ma Earth's website
• Discoverable by other users and supporters
• Stored using the AT Protocol (decentralized infrastructure)
• Public on other land stewardship apps you might use in the future

Note: Your organization profile must be public in order to participate in a funding round with Ma Earth, as this is how your community is able to view and donate to your campaign.

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What happens when I publish my organization profile?

When you publish your organization profile, two things happen:

1. It becomes visible on Ma Earth’s platform. Anyone can find and view your organization page, including your description, location, projects, and team members that you’ve added.

2. It's stored using decentralized infrastructure. Your profile is stored on Certified (which is built on the AT Protocol, the same infrastructure that powers Bluesky). This means:

• Interoperability: If you log into other land stewardship platforms (like GainForest) using your Ma Earth credentials, your organization information will be available there, too.
• Data ownership: Your information isn't locked into Ma Earth. You control it.
• Transparency: Once published, your data exists on the decentralized network, visible and verifiable across platforms.

Privacy Protection

Your project profile becomes your campaign page, and supporters need to see it to contribute. Your organization profile acts as an extension of your project profile, and is also part of your public campaign. Our platform is not set up to run a crowdfunding campaign with a private page.

Sensitive information, such as precise GPS coordinates for indigenous territories or vulnerable sites, remains private even when your profile is public.

We understand that some organizations may need additional privacy protections. Even when your profile is public, you can:

• Use approximate location instead of precise coordinates
• Decide what information you want to include in your public profile
• Protect sacred sites and sensitive locations by excluding specific details from your organization or project profile

Can I make my profile private again?

You can hide your organization profile from Ma Earth's website after publishing, but the data will still exist in the AT Protocol network.

It is possible to delete your organization profile from Certified. However, as with any data published online, some traces of your profile may still remain discoverable elsewhere.

Our recommendation:

Only publish when you're ready for your organization to be publicly visible and you're comfortable with that information being accessible beyond the Ma Earth platform and community.

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Do I have to make my organization profile public to participate in a funding round?

If you're accepted into a funding round and you finalize your participation, your project and organization profiles automatically becomes public. This is how your supporters find and contribute to your campaign.

However, if you are accepted to a funding round, you must make your organization and project profiles public to participate.

You can keep your organization profile private while you're preparing and submitting your application.

During the application process, it is NOT required to make your organization profile public, but you may choose to do so.