Image Guide
What images work for a project profile?
Your photos (or videos) are often the first thing supporters see. They help people connect with your work, understand your context, and feel the land. You can update images and videos at any time in your project header or project story.
Engaging images:
Show the actual project and the land where it is taking (or will take) place
Include people engaged in the project
Feel authentic and grounded
Invite people into your story
Five tips for compelling project images
1. Organic, not artificial
Show real life, not staged scenes.
✅ Yes:
Workers with muddy hands planting seedlings
Natural lighting and outdoor settings
Tools being used, work in progress
Candid moments of people actually working
❌ No:
Studio-style portraits with perfect lighting
Overly edited or filtered photos
Stock photos (generic)
AI images
2. Show people
There are people involved in your nature project. Show them.
✅ Yes:
Team members working together
Community gatherings around the project
People's faces and expressions
Hands doing work (planting, building, harvesting)
Multiple generations when relevant
❌ No:
Only landscape shots with no people
People too distant to see
Only formal group photos where everyone poses
3. Authentic, not perfect
Show genuine moments, not manufactured ones.
✅ Yes:
Candid working shots
Real expressions (concentration, joy, effort)
Natural poses, people doing actual tasks
❌ No:
Obviously staged "pretending to work"
Perfect coordination that feels unnatural
Overly formal or stiff poses
4. Natural, not sleek
Embrace the rough edges of real work.
✅ Yes:
Natural lighting (morning/evening light is beautiful)
Real work environments (muddy, dusty, imperfect)
Worn tools, working clothes
❌ No:
Heavy filters or artificial color enhancement
Perfectly clean and coordinated everything
Overly stylized or artistic compositions
5. High resolution
Technical quality matters for usability.
✅ Yes:
At least 1200x800 pixels (landscape orientation)
Clear focus on subject
Good lighting (not too dark or blown out)
Properly exposed (not too dark or bright)
❌ No:
Blurry or out-of-focus shots
Too small (pixelated when enlarged)
Extreme shadows or overexposure
Screenshots from video (usually too low quality)
How to check: Look at the image at full size on your phone or computer. If it looks clear and detailed, it's probably high enough resolution.
Phone cameras work great: Modern phone cameras capture plenty of resolution. Just make sure lighting is good and subject is in focus.
6. Include videos!
Video is a great way to engage potential supporters, share more deeply about your project, and make your project story even more dynamic.
Videos may be uploaded to your project header in lieu of an image, or incorporated into your project story by embedding a YouTube link.
Quick photo checklist
Before uploading images, ask:
Don't have great photos yet?
That's okay. You can:
Take new photos: Next time you're working, ask someone to take photos.
Use what you have: Even imperfect photos showing real work are better than no photos or stock images.
Ask your community: Team members or supporters might have photos from site visits or community days.
Remember
You don't need professional photography.
We're looking for authentic documentation of real work. Phone camera photos taken by team members are perfect.
What matters most:
Real people
Actual work
Your authentic story
Clear enough to see what's happening
Show the reality of regeneration work.
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