Project Name

What makes a strong project name?

Your project name appears everywhere: your campaign page, search results, and social media shares. We encourage you to make it clear and easy to remember.

Strong project names are:

• Clear. Communicate what you're doing. (ie. "Kilifi Mangrove Restoration" not "Blue Carbon Initiative Phase 2")
• Specific. Include the project location or a key detail. (ie. "Oaxaca Rainwater Harvesting" not "Water Project")
• Concise. Keep it under 60 characters. (ie. "Planting Food Forests in the Peruvian Amazon" not "Comprehensive Multi-Year Reforestation and Agroforestry Initiative in the Peruvian Amazon Basin")
• Memorable. Easy to say and remember. (ie. "Youth Community Garden in Bogotá, Colombia" not "RCFN-2026-A")
• Genuine. Avoid generic phrasing and cliche (ie. not "Saving the World One Tree at a Time")

Here's a formula that can work to create your project name:

[What you're doing] + [Where] or [Who's leading/benefiting]

• Mangrove Restoration + Kilifi = "Kilifi Mangrove Restoration"
• Rainwater Harvesting + Oaxaca Community = "Oaxaca Community Rainwater Systems"
• Food Forests + Indigenous + Ecuador = "Planting Indigenous Food Forests in Ecuador's Amazon Basin"

You don’t have to follow this formula; feel free to get creative.

Your project name is also your campaign title. It is helpful if the name is shareable, something your supporters will be excited to share to their own networks.