Project Profile Visibility

Your project profile is what supporters see when they go to fund your work. It includes your project name, description, goals, timeline, location, and media (photos/videos).

During the application process (private):

• Only you and Ma Earth reviewers can see your project profile
• You can edit freely as you prepare your application
• Once you submit your application, you can no longer make changes to it
• Your project details are stored securely on Ma Earth’s database

If accepted into funding round (public):

• Your project profile becomes your campaign page; you must make it public in order to participate in the funding round.
• Anyone can view and contribute to your campaign.
• Project profile is stored using AT Protocol (decentralized infrastructure).

---

What happens when I make my project profile public?

When you publish your project, it becomes your crowdfunding campaign page.

What becomes visible:

• Project name and description
• Your goals and timeline
• Photos or videos
• Location (at privacy level you set)
• Your organization information
• Funding progress during campaign

Where it's stored:

Your project data moves to Certified, which is built on AT Protocol network, the same decentralized infrastructure that powers Bluesky. This means:

• Discoverability: People can find and fund your project.
• Interoperability: Log into other land stewardship platforms with your Ma Earth login and your project information travels with you.
• Transparency: Once published, the information exists in the decentralized network, visible and verifiable beyond Ma Earth.

---

Do I have to make my project profile public to participate in a funding round?

During application: No

You can your project private while preparing and submitting your application.

If accepted: Yes

When you confirm you participation in a funding round, your project will automatically become public. This is required because:

• Your project page becomes your campaign page.
• Supporters need to see it to contribute.
• Crowdfunding requires public visibility. This funding model depends on your community seeing your project and choosing to support it.

Your public project profile is a platform to share your work and invite people to support it.

---

Is it possible to delete my project profile?

Yes, it is possible to delete your project profile on Ma Earth and partner organizations in the Certified network. However, as with any data published online, some traces of your profile may still be discoverable online through other entities.

What you can't do:

Once your project is published to Certified, if an evaluator has made a copy of it for their records, you will not be able to delete that copy from the public record.

Why this matters:

The evaluation process is part of building transparent, accountable infrastructure. Once you've run a public campaign and received funds, that record exists—similar to how nonprofit tax filings are often public record.

Before making your project profile public, ask yourself:

• Am I ready for this project to be publicly associated with my organization?
• Am I comfortable with this information being accessible long-term?
• Have I protected any sensitive details (eg. exact locations)?