> For the complete documentation index, see [llms.txt](https://help.maearth.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.maearth.com/resources-for-land-stewards/project-profile/project-story.md).

# Project Story

<figure><img src="/files/dMOOgo10WGJJcU5ocivs" alt=""><figcaption></figcaption></figure>

Your project story is often the first thing people read. Make it clear, specific, and personal.

#### <mark style="color:$primary;">Structure (150-300 words):</mark>

People fund people, not just projects. A compelling project description includes both specific details and human stories.

* Start with why you care. What made you realize this work matters? Share 2-3 sentences that show your personal connection with the place and project.
* Describe what you see and offer some context. What factors are shaping the landscape?
* Explain your approach. What specific actions will you take? Why this approach? Who's involved?
* Show the change you're creating. How could the land look in 6 months? A year? How might this benefit the ecosystem and community?
* Include your community. Are there local partners or community organizations engaged?
* Be specific
* Be yourself

#### What makes a project story compelling:

* Clear timeline
* Specific outcomes
* Personal connection
* Simple language

#### What to avoid:

* Vague goals ("improve the environment")
* No timeline ("someday we'll restore the forest")
* Abstract language ("synergizing stakeholders for holistic impact")
* Only talking about problems, not solutions
* Leaving yourself out of the story

#### Adding videos to your project story

It is highly recommened to enhance your project story with [photos and videos](/resources-for-land-stewards/project-profile/image-guide.md).

You can upload a video as your project header (and update it at any time). It is not possible to upload videos to your project story, but you may embed additional video links from YouTube if you wish.

See our [<mark style="color:blue;">Project Guide</mark>](/resources-for-land-stewards/project-guide.md) for additional support on developing your project story.


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