Endorsements

What does it mean to endorse an organization?

An endorsement is a public statement that you know and trust an organization on the Ma Earth platform, and that the organization does the work it claims to do.

When you endorse an organization, you're telling donors: "I know this organization. They're real, and they can be trusted."

Endorsing an organization means:

1. You know the organization exists and operates where they claim

2. The people running it are who they say they are

3. The organization has a track record of doing the work described in their profile

An endorsement is not a promise that every project run by that organization will be a success. You can endorse as many organizations as you want, so it's not about choosing the "best" organization, but rather indicating your trust in each organization you know and vouch for.

When should I endorse an organization?

Endorse when you have direct knowledge:

• You've worked with the organization directly

• You've visited their sites or observed their work

• You have first-hand evidence they do what they claim

• You trust them based on sustained relationship and track record

Don't endorse based on:

• Their website or materials alone

• Unverified second-hand reports

• Pressure from the organization

Only endorse organizations you actually know and trust.

What do donors see when I make an endorsement?

When you endorse an organization, your endorsement appears on their Ma Earth profile, and donors can see your organization and logo on their profile page.

This helps donors assess credibility by seeing who vouches for the organization.

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Removing endorsements

Circumstances change. If an organization's work or leadership changes, or you learn information that affects your trust, you can remove your endorsement:

1. Visit your profile, where you can see the organizations you've endorsed

2. Click on the organization you wish to update to navigate to their profile

3. Select "Remove endorsement" and confirm the change.